"The chance has always been there. We've experienced a large client market for years, generally led through the Muslim world population ... It is certainly a coveted consumer. And eventually, this buyer is being found and getting a nod from makes like D&G, DKNY, Victoria Beckham, Tommy Hilfiger - all of these now. Zara has come up with their unique Ramadan selection."

"There is certainly some due diligence necessary" in brands being familiar with this viewers, Khan claims. "It really is a totally different frame of mind, It truly is a different audience, it's a unique buyer conduct. And Should the manufacturer can recognize that, they are going to be successful."

In line with Khan, a few of the Ramadan collections that went out "failed to pretty get The purpose and customers spoke about that. There was plenty of chatter on social media wherever the fashionistas ended up emotion like they weren't represented properly ... So you will find specific guidelines that have to be revered. This is the lifelong journey for them ... if you are doing get this audience, you have this buyer for life."

Several of Those people most keyed to the needs musim clothes of individuals are, needless to say, youthful Muslim entrepreneurs; she details out: "The young Muslim designers and begin-ups which have been succeeding are doing this because they have an understanding of this market and perhaps They are really the industry in addition."