"The chance has often been there. We've experienced an enormous buyer market for a very long time, primarily led via the Muslim world-wide populace ... It's in fact a coveted consumer. And eventually, this buyer is getting discovered and acquiring a nod from models like D&G, DKNY, Victoria Beckham, Tommy Hilfiger - all of them now. Zara has think of their particular Ramadan selection."

"There may be some due diligence necessary" in makes being familiar with this audience, Khan claims. "It is a totally various frame of mind, It is another audience, It truly is musim clothes a distinct purchaser behaviour. And Should the model can know that, they're going to triumph."

In accordance with Khan, many of the Ramadan collections that went out "failed to fairly get the point and individuals spoke about that. There was plenty of chatter on social media the place the fashionistas were being experience like they were not represented appropriately ... So you will find particular guidelines that should be highly regarded. It is a lifelong journey for them ... if you are doing get this audience, you have this client for life."

A few of those most keyed into the requires of customers are, not surprisingly, youthful Muslim entrepreneurs; she points out: "The younger Muslim designers and begin-ups which have been succeeding are doing so mainly because they realize this marketplace and perhaps they are the industry also."